High Performing Colleges: The Malcolm Baldrige National Quality Award as a Framework for Improving American Higher Education, Vol. I—Theory and Concepts; Vol. II—Case and Practice, ed., (Maryville, MO: Prescott Publishing), 1996.
Once Upon a Campus: Lessons for Improving Quality and Productivity in Higher Education, (Phoenix, AZ: Oryx Press), 1995.
Total Quality Management in Higher Education: Is it Worth Doing?, ed., (San Francisco, CA: Jossey-Bass New Directions in Higher Education), 1994.
ON Q: Causing Quality in Higher Education, (New York: ACE/Macmillan Series on Higher Education), 1992.
Maximizing Opportunities through External Relationships, ed., (San Francisco: Jossey-Bass Series New Directions in Higher Education), 1989.
Developing Academic Programs: The Climate for Innovation, (Washington, D.C.: ASHE: ERIC Higher Education Research Report), 1988.
KIDGETS: And other Insightful Stories about Quality in Education, (Milwaukee, WI: ASQC), with Maury Cotter, 1993.
America’s Best Classrooms, (Princeton, NJ: Peterson's Publishing Co.), with Terry Seymour, 1992.
Who’s Going to Run General Motors? (Princeton, N.J.: Petersons), with Kenneth C. Green, 1991.
The Pricing Decision: A Strategic Planner for Marketing Professionals, ed., (Chicago: Probus Publishing Co.), 1989.
Marketing Research: Qualitative Methods For The Marketing Professional, 2nd. Ed. (Chicago: Probus Publishing Company), 1988.